Men’s SS13 Fashion Trend: Safari

by / Wednesday, 06 February 2013 / Published in FASHION TRENDS

Although the runways, lookbooks and shop frontages have been pushing vivid patterns and bold colours for SS13, it is obvious that wild prints and colourful hues are not for everyone. So what is the sartorially-conscious man who prefers his tones more subtle and his styling more neutral to do this season?

Thankfully, there’s an upcoming trend that caters for these more discrete, less in-your-face needs – and it comes in the form of the safari influence.

The idea of ‘Urban Safari’ has been adopted by high fashion designers and high street retailers alike, with many pushing earthy tones of olive green, khaki and ochre, along with natural fabrics such as cottons, silks and raffia. Due to its versatile and unfussy nature, the safari trend is instantly wearable and workable into most wardrobes without a complete overhaul, which should only strengthen its appeal moving forward.

Building on the popularity of the safari jacket in 2012, it seems as though 2013 is the time for the safari influence to move from the wilderness to the mainstream…

On The Runways

Designer collections such as Kenzo, Kris Van Assche and Comme Des Garcons all adopted safari influences in their shows – from the colours used to ethnic/tribal prints to utilitarian features such as multi-pockets and hardy fabrics.

One of the biggest supporters of the safari trend was Balmain. Olivier Rousteing, founder of Balmain, said that his vision was to create an “alternative to city dressing and move towards safari-wear.” The collection itself placed a lot of emphasis on the safari jacket, with this key piece featuring in a variety of differing cuts and shapes, complete with the traditional square pockets and epaulettes.

Oversized shorts and utilitarian trousers with multi-pocket detailing were also featured in subtle tones of stone, whilst belted safari shirts and shirt-jackets appeared in muted beige and khaki shades:

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